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Generating "qualified traffic" for web sites is a combination of two of the three key factors in Google AdWords. The AdWords success formula is Keywords + Ad Copy + Landing Page relevance.

Traffic comes from having "appropriate" keywords. Not high trafficked "generic keywords" but 2, 3 and maybe more even more targeted phrases, synonyms and misspellings. Ad copy needs multiple elements to attract and persuaded an ad viewer to click on an ad. This creates the "Click Through Rate" (CTR) that influences your ad position and cost.

It is your keyword strategy and ad copy text that determines the volume and quality of your AdWords traffic.

Let us call you from the form on the right to find out how.